The world of marketing has changed dramatically in recent years. Social media has become essential to effectively promote your business. Facebook can be an incredibly powerful tool for building your business, if you know how to use it. Every kind of business can benefit from using Facebook to promote their service or product.
Below is a list of the top 10 tips for marketing your business on Facebook:
To accelerate your Facebook Marketing we recommend that you check out the newly released Blastoo Marketing APP:
#1: Creating a Business Page
Obviously, the first step in the marketing process on Facebook is creating a business page. If you don’t have one already, it’s super easy and quick to set up. Watch the various tutorials the site offers if you are unfamiliar with the layout.
#2: Post Frequently
Studies show that businesses who make frequent posts to this social media site have much better statistics than those who don’t. So what’s the magic number? Aim for at least two posts per day. This way you won’t over or underwhelm your audience, keeping them engaged and interested.
#3: Lead with a Question
Conventional marketing wisdom might tell you to follow-up with a question rather than lead with one. But that’s not the case on Facebook. Engage your audience by starting out with a question and then you can follow-up with more information about your business. Using the Blastoo Software developed by Phil Benham you can post these questions automatically to your webpage visitors facebook timelines.
#4: Talk to Your Audience
Building personal connections is what social media is all about. Building trust is crucial for any business; personally engaging with customers in a timely and effective manner is a great way to earn their trust and loyalty. Using a Facebook marketing application such as Blastoo makes this process much easier.
#5: Avoid Overspending on Ads
It’s easy to get carried with your Facebook advertising budget. The lottery of impressions and clicks always seems like it’s just around the corner. Avoid this viscous cycle by testing multiple ads in limited release. Then, you will have a better idea of what works and what doesn’t.
#6: Punch the Facebook Clock
Every time you start work in the morning, even if it’s in a home office, check-in on Facebook. This will unobtrusively place your name in the news feed on a regular basis.
#7: Don’t Post During Peak Hours
Avoid making posts during peak hours, 8 am – 6 pm, as much as possible. This is the time of day when users are being flooded with updates and advertisements. Therefore, yours is unlikely to stand out.
#8: Answer Questions Before They’re Asked
If a potential customer is visiting your business page, that probably means they have a question and they’re wondering if you can answer it. Include all of the necessary information about your business on your Facebook page. Think about what questions you get asked most frequently by customers, and that will give you a good idea about what to include on your page.
#9: Mix and Match Posts
Make sure to include a variety of posts from relevant sources. If you see something interesting on your news feed that relates to your business, re-post it. Mix up industry related news with your own personal posts to keep your audience interested.
#10: Post a Weekly/Monthly Special
Everybody loves a good deal. Offer your customers (new and old) a little something extra each month. Or, you can promote a weekly discount that your customers can look forward to seeing.